Today we are going to focus in on pregnancy as this is quite a unique period in many women’s lives and is also very unique in terms of nutrition and requirements. It also presents a unique opportunity for brands to narrow in on and provide niche products.
In honour of the upcoming launch of our Food Brand Nutrition Crash Course, on March 26th, 2019 we delivered an online masterclass for Enterprise Nation to help food brands navigate the world of nutrition communications.
One of the topics we covered was nutrition and health claims - what you can/can’t/should say on pack and in your marketing. We recognise that’s a huge topic which is why we’ve created a cheat sheet of resources and examples for food brands.