Coming up with an amazing idea for a food product that tastes good and is good for you is one thing, but getting it noticed is another! Getting your product noticed is essential for its success, no one will know how good it is if they aren’t encouraged to buy it! The options for coverage these days are endless: Instagram, blogs, YouTube, Facebook, magazines, newspapers - the list goes on. While some of these may seem simple enough, getting the right sort of positive coverage can be a vast task for a small brand to take on.
In honour of the upcoming launch of our Food Brand Nutrition Crash Course, on March 26th, 2019 we delivered an online masterclass for Enterprise Nation to help food brands navigate the world of nutrition communications.
One of the topics we covered was nutrition and health claims - what you can/can’t/should say on pack and in your marketing. We recognise that’s a huge topic which is why we’ve created a cheat sheet of resources and examples for food brands.
Working with food brands on their nutrition communications and marketing, we see the same nutrition myths popping up over and over again. Getting your nutrition communications right is crucial to maintaining your credibility as a brand with your consumers and industry professionals. So we are here to bust a few nutrition myths for you!
Why are you and your brand interested in food and nutrition?
We ask this question because it is often all too easy to forget why you initially started your brand or what drew you to a specific area of nutrition in the first place. Most people/brands have one specific interest or brainwave that led to the creation of their brand so we encourage you to take a moment and reflect on that.