The summer season is now fully upon us (give or take the UK weather) and many are turning to outdoor activities such as camping, hiking, festivals, beaches and holidays. While this can mean people are inside eating less, it also presents a lot of opportunities for food brands to attach their products to these activities through social media, marketing and events.
With the rise of social media and the wealth of content available on the internet at our fingertips, it is becoming increasingly difficult to know who and what to believe, especially when it comes to nutrition. Nutrition is such a personal topic that polarises people because of their experiences. As humans, we love to share our experiences! This means that there is a lot of anecdotal evidence out there amongst the true, scientific evidence. This can be overwhelming for the public and brands to decipher. How do you know if the information is credible? Here are our quick tips.