For many brands, social media is both the bane of their existence and also the backbone of their marketing. It can be a lot of effort to manage and even more to actually excel at it, but it truly can make or break your business so it needs to be a priority. The customers who are in to trying new, innovative food products are usually the ones who are hanging out on social media, so it is important to have a presence on your chosen platform and to engage with your customer base. Here are our favourite strategies for getting involved with your followers.
Giveaways are one of the best ways to get engagement from your followers and to get people talking and sharing your brand. Create a small hamper or selection of products and get people to enter by commenting, tagging friends or even sharing a post with a specific hashtag.
Recipe and food videos are taking over the foodie Instagram community and for a good reason. They keep people looking at your content longer, show your followers more about your brand and are just much more engaging on the whole. Many people also say that the infamous IG algorithm favours videos. Try recipe videos or little stop motion clips to add some variety to your feed.
If you are a brand that sells any sort of ingredient, you need to be sharing recipes. Not only does it provide your followers with useful, free content, it also shows people how to use your product and how amazing it is! If you really can’t dedicate time to creating your own, try sharing your followers posts that contain recipes with your product in them,
This is another great way to boost engagement and add some humanity to your brand! Share your followers posts and content that involves your product. Try creating a specific hashtag for customers to share their pictures with and then do a follower feature once a week or once a month.
Behind the Scenes
Customers like to see the people behind the brand so be sure to use things like stories and IG lives to add a human touch to your brand’s page.