Calories and your Food Brand

There has been a lot of talk about calories in the media recently, especially with regards to calories on packs and menus. Several new public health campaigns have also come out with a focus on calories, the 100 calorie snacks for children and the Know Your Numbers campaign for adults which suggests 2000 calories a day. There has also been a push to get calories on all menus, which caused a lot of debate. 

 

Calories and energy are the first topic in our Food Brand Nutrition Crash Course, which launches very soon on the 14th of May. Energy is the concept that underlies most of nutrition, particularly weight management and sports nutrition. It is a hotly debated topic that many people and many brands get wrong! Is a calorie just a calorie or is there more to it and should we be focusing on calories at all? Let’s take a look at a few of the key concepts that we will cover in the course.

 

What exactly are calories and are they all the same?

What is the difference between calories from carbohydrates, fat and protein? Do they contain different amounts and are they processed differently? Sneak peek: yes! How are calories portrayed on a food label?

 

What are the calorie guidelines?

Learn how the UK sets the calorie guidelines for different groups of people and the science it is based on. Most people are aware that their size and activity level changes the amount of calories that they need but how does this work exactly? How do these recommendations change in different groups?

 

Calories on menus and on packs

What are the rules and regulations around putting calorie counts on menus and packs. How do you correctly label your products to meet these recommendations? What are a nutritionist’s views on this?

If you are interested in joining our Food Brand Nutrition Crash Course, check it out here, it launches soon!

GET IN THE KNOW. NUTRITION NEWS YOU NEED TO KNOW THIS WEEK. INCLUDING TAKEAWAYS FROM OUR NUTRITION EXPERTS.