Coming up with an amazing idea for a food product that tastes good and is good for you is one thing, but getting it noticed is another! Getting your product noticed is essential for its success, no one will know how good it is if they aren’t encouraged to buy it! The options for coverage these days are endless: Instagram, blogs, YouTube, Facebook, magazines, newspapers - the list goes on. While some of these may seem simple enough, getting the right sort of positive coverage can be a vast task for a small brand to take on.
Of course there is always the option to hire or contract someone to help you with your PR, but if you are just starting out and want to do things yourself, what are some options? Here are a few of our easy tips for getting your product noticed.
Nailing the packaging and branding
Food/health products are all about being Instagrammable these days. If your branding and packaging oozes a modern, bright and healthy vibe, it makes it a whole lot easier to market it to the wellness generation. Having a website and social media full of beautiful pictures of beautiful products is an easy place to start! That way, when people look you up or tag you, they are much more likely to follow or share your page.
Use social media and bloggers
This is one of the easiest ways to get free PR. Sharing quality content that is useful to your followers but also promotes your product is a winning strategy. Don’t just post about your product, share a post or article about why fibre is good and then weave in a promotion for your product. Alongside that, sending out free samples of your product to bloggers in exchange for a feature or review is an easy way to get your product out to a large audience. If you are a small brand, look for bloggers that aren’t massive but can still make an impact (around the 10-20k follower mark). They are often more interested in sharing without a fee than larger bloggers, but you can still easily reach 50k people by sending a sample to 5 smaller bloggers!
Focus on the nutrition
If you are launching a health-focused product, be sure to focus on its nutritional benefits as this is really what sells in food at the moment. If you are going to promote nutrition claims, be sure that the information you are sharing is accurate and comes from a credible source. You may want to work on a nutritionist on this or ensure that you have a good knowledge of nutrition before sharing!
If you are interested in hearing a few more tips on how to get your brand noticed, come check out the panel we are a part of at the Food Exchange with Enterprise Nation on Friday. It is sure to be a day full of useful information for food entrepreneurs! Tickets are still available here.