Drowning in ‘experts’: navigating nutrition communication and combatting pseudoscience

It seems that every person that pops up on Instagram is an expert on health or nutrition in some way. With more and more Instagram influencers endorsing products, it is becoming increasingly confusing for consumers and brands to figure out what is right and what they should be buying!

All of this talk in the field is increasingly skepticism and is causing more and more people to question the credibility of nutrition information. While this is definitely a good thing, it means that you really need to be sure about what you are sharing to prevent hurting you or your brand’s credibility.

So what can you do to ensure that your nutrition communications are top notch? Here are our tips:

Work with someone credible

This is potentially the most obvious solution but working with someone who is qualified in the topic you are discussing is a great way to ensure credibility. Registered Dietitians and Registered Nutritionists are a great place to start for food-related information but each professional will specialise in something different.


Become knowledgeable

If you aren’t in a position to hire someone or you have a particular interest yourself then educate yourself with quality information! Opt for a course that is backed by an accredited organisation or educate yourself from textbooks. Avoid google at all costs!


Double check your information

It is perfectly okay to want to re-share information you see online, but make sure it is accurate before you share it as this will have an impact on your brand’s credibility. If the content is making some sort of bold claim: eg. celery juice cleanses your liver, there is a high chance it isn’t accurate as nutrition is actually fairly simple and fad-free! Look up your query on Google Scholar and see if you can find some research papers that back it up. If you can’t immediately spot a few from good universities, we wouldn’t recommend sharing it!