For many brands, social media is both the bane of their existence and also the backbone of their marketing. It can be a lot of effort to manage and even more to actually excel at it, but it truly can make or break your business so it needs to be a priority. The customers who are in to trying new, innovative food products are usually the ones who are hanging out on social media, so it is important to have a presence on your chosen platform and to engage with your customer base. Here are our favourite strategies for getting involved with your followers.
I think we can all agree that England is currently roasting like a Christmas turkey basted in oil! Temperatures are reaching record highs this week and much of the country seems to have ground to a halt. As a country that isn’t designed for extreme heat, it is important to get creative with ways to keep your cool. Considering most houses in the UK do not have air conditioning, switching the oven on in this heat is not a desirable activity so we are sharing some of our favourite heat-free cooking ideas to help you keep your cool.
The UK’s relationship with food and its supply chain is under increasing pressure to reform and become better for the environment. The hottest topic behind this reform at the moment is switching to a more plant based diet to reduce greenhouse gas emissions. Alongside that, there are demands to reduce food waste, increase recycling and composting, reduce packaging and improve the sustainability of all products. Eating seasonal, local food is a great way to improve your personal impact on a lot of these elements with just a few small changes to your lifestyle and routine.
The joy of discovering a soggy packet of herbs at the back of your fridge. Most of us have probably been there! Not only do packaged herbs seem to go off and wilt very quickly, it can also be difficult to use them up when your meal plan for the week requires lots of different herbs. Growing your own herbs is surprisingly easy and is an amazing way to cut down your food waste and always have fresh herbs on hand. Summer is the perfect time to grow some herbs on your kitchen windowsill so we are going to share some easy tips to get you going!
The summer season is now fully upon us (give or take the UK weather) and many are turning to outdoor activities such as camping, hiking, festivals, beaches and holidays. While this can mean people are inside eating less, it also presents a lot of opportunities for food brands to attach their products to these activities through social media, marketing and events.
The UK has a bit of a reputation for being full of potatoes, cabbage, parsnips and other wintery vegetables. For good reason some may say! Our weather can be grey and rainy even in the height of June (referring to the horrendous weather the last week of course) and this means that some of our favourite fruits and veggies have quite short growing seasons or cannot be grown in the UK easily at all. Shopping, cooking and selling in season produce is one of the best ways to support the environment and enjoy delicious food.
With the rise of social media and the wealth of content available on the internet at our fingertips, it is becoming increasingly difficult to know who and what to believe, especially when it comes to nutrition. Nutrition is such a personal topic that polarises people because of their experiences. As humans, we love to share our experiences! This means that there is a lot of anecdotal evidence out there amongst the true, scientific evidence. This can be overwhelming for the public and brands to decipher. How do you know if the information is credible? Here are our quick tips.
The term fad diets can mean different things to different people, but ultimately fad diets are popular/trendy diets that tend to guarantee drastic results with no scientific backing. They can be dangerous depending on the level of restriction and now pose a bigger threat than ever before due to the influencing powers of social media.
The carbohydrate debate is a strong one at the moment, there is an ongoing battle between proponents of a low carbohydrate diet and the standard moderate-to-high carbohydrate followers. Add in to the mix the information circulating about natural sugars vs standard sugar and there is a whole lot of confusion occurring!
There has been a lot of talk about calories in the media recently, especially with regards to calories on packs and menus. Several new public health campaigns have also come out with a focus on calories, the 100 calorie snacks for children and the Know Your Numbers campaign for adults which suggests 2000 calories a day.
Coming up with an amazing idea for a food product that tastes good and is good for you is one thing, but getting it noticed is another! Getting your product noticed is essential for its success, no one will know how good it is if they aren’t encouraged to buy it! The options for coverage these days are endless: Instagram, blogs, YouTube, Facebook, magazines, newspapers - the list goes on. While some of these may seem simple enough, getting the right sort of positive coverage can be a vast task for a small brand to take on.
We know all too well the struggle that can be nutrition communications. As a brand you want to sell your product to your consumers and if your product is somewhat in the wellness space, you are likely going to want to talk about how great its nutrition and health benefits are! However, in the wellness space it is becoming increasingly important to get these claims right to protect your credibility. So what are some easy things you can do to get things right? Here are our top tips:
In honour of the upcoming launch of our Food Brand Nutrition Crash Course, on March 26th, 2019 we delivered an online masterclass for Enterprise Nation to help food brands navigate the world of nutrition communications.
One of the topics we covered was nutrition and health claims - what you can/can’t/should say on pack and in your marketing. We recognise that’s a huge topic which is why we’ve created a cheat sheet of resources and examples for food brands.