With the rise of social media and the wealth of content available on the internet at our fingertips, it is becoming increasingly difficult to know who and what to believe, especially when it comes to nutrition. Nutrition is such a personal topic that polarises people because of their experiences. As humans, we love to share our experiences! This means that there is a lot of anecdotal evidence out there amongst the true, scientific evidence. This can be overwhelming for the public and brands to decipher. How do you know if the information is credible? Here are our quick tips.
The term fad diets can mean different things to different people, but ultimately fad diets are popular/trendy diets that tend to guarantee drastic results with no scientific backing. They can be dangerous depending on the level of restriction and now pose a bigger threat than ever before due to the influencing powers of social media.
The carbohydrate debate is a strong one at the moment, there is an ongoing battle between proponents of a low carbohydrate diet and the standard moderate-to-high carbohydrate followers. Add in to the mix the information circulating about natural sugars vs standard sugar and there is a whole lot of confusion occurring!
There has been a lot of talk about calories in the media recently, especially with regards to calories on packs and menus. Several new public health campaigns have also come out with a focus on calories, the 100 calorie snacks for children and the Know Your Numbers campaign for adults which suggests 2000 calories a day.
Coming up with an amazing idea for a food product that tastes good and is good for you is one thing, but getting it noticed is another! Getting your product noticed is essential for its success, no one will know how good it is if they aren’t encouraged to buy it! The options for coverage these days are endless: Instagram, blogs, YouTube, Facebook, magazines, newspapers - the list goes on. While some of these may seem simple enough, getting the right sort of positive coverage can be a vast task for a small brand to take on.
We know all too well the struggle that can be nutrition communications. As a brand you want to sell your product to your consumers and if your product is somewhat in the wellness space, you are likely going to want to talk about how great its nutrition and health benefits are! However, in the wellness space it is becoming increasingly important to get these claims right to protect your credibility. So what are some easy things you can do to get things right? Here are our top tips:
In honour of the upcoming launch of our Food Brand Nutrition Crash Course, on March 26th, 2019 we delivered an online masterclass for Enterprise Nation to help food brands navigate the world of nutrition communications.
One of the topics we covered was nutrition and health claims - what you can/can’t/should say on pack and in your marketing. We recognise that’s a huge topic which is why we’ve created a cheat sheet of resources and examples for food brands.
Working with food brands on their nutrition communications and marketing, we see the same nutrition myths popping up over and over again. Getting your nutrition communications right is crucial to maintaining your credibility as a brand with your consumers and industry professionals. So we are here to bust a few nutrition myths for you!
Why are you and your brand interested in food and nutrition?
We ask this question because it is often all too easy to forget why you initially started your brand or what drew you to a specific area of nutrition in the first place. Most people/brands have one specific interest or brainwave that led to the creation of their brand so we encourage you to take a moment and reflect on that.
Registered dietitian to aid in the delivery of a digital weight management in pregnancy programme