EP19 - Creating Opportunities for your Health Business. Public Speaking, Guest Blog Posts and Brand Partnerships.

Ever wonder how people get conference speaking gigs? Scratching your head about how you even start putting your feelers out there for brand partnerships? Wanting to write a guest blog post for your favourite blogger but have no idea where to start? This episode is for you. 

We review: 
- 6 Steps to creating and reaching out to grab these opportunities
- Tips for landing conference speaking places, guest blog post spots, and brand partnership deals. 

The Six Steps: 

  1. Have your end goal in mind.

  2. Research, research, research.

  3. Why you and what can you offer?

  4. Interact informally (think social media, blog comments, etc.).

  5. Gather the relevant contact details and all the info to prep your pitch.

  6. Pitch the RELEVANT pitch.

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EP18 - Another policy? Setting Boundaries on Social - 3 Things to Think About

Oh me oh my! Another policy? Well... sort of. I'm a big advocate of setting boundaries on social media and a way you can do that is to have a quick and easy policy to refer to. Not something that's 26 pages in length, just 3 quick areas of what you will and won't tolerate as well as what your objectives are. 

We cover: 

  • The two types of "attacks" on social media

  • Why you should have a "take it offline" policy

  • Deciding what you will and won't respond to

  • Deciding ahead of time what you want to be known for.

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EP06 - Why you should think about experiential marketing for your healthcare business.

Experiential Marketing, for the sake of both of us I'll call it EM for short, should be something you are seriously considering or have already implemented in your healthcare business. 


  • Because it shows potential clients we're REAL PEOPLE - and in this digital age, that is becoming even more important. 
  • Because it shows current clients that WE ARE EXPERTS THAT CARE - which we do, that's why we went into healthcare. 
  • Because it gives you a ton of engaging content for social media that will help you generate SOCIAL PROOF for potential clients. 

There are more reasons, but I like those three - they're to the point. 

EP05 - Twitter Webinar LIVE RECORDING

Regardless of what stage you are at with Twitter, Social Media is constantly evolving and it can be hard to stay on top of it all.

Tune in to hear the low-down on Twitter.

Whether you’re beginner or advanced this recording from the live Taking on Twitter webinar will get you learning things about the platform you never even knew existed! 

EP04 - Identifying your ideal client(s).

Your ideal client is begging for you to understand them better... well, maybe not but they will be thrilled when you begin to create content and services with them in mind!

Buyer personas help you to hone in on exactly what your target market wants and needs. Creating a sheet profiling your ideal client (i.e. buyer persona) takes effort but it's completely worth it in the long run.