buyer persona

EP04 - Identifying your ideal client(s).

Your ideal client is begging for you to understand them better... well, maybe not but they will be thrilled when you begin to create content and services with them in mind!

Buyer personas help you to hone in on exactly what your target market wants and needs. Creating a sheet profiling your ideal client (i.e. buyer persona) takes effort but it's completely worth it in the long run.