Marketing Bites

EP22 - How to know if you're ready to take on a new project!

So many ideas, so little time. 
It's hard to know when, what seems like a great idea, enters your head if you should act on it or leave it be. In this episode Emily shares with you the 4-step way that she tries to decide if an idea is worth pursuing. 

Quick Overview:

  1. What are your priorities?

  2. What would success look like?

  3. Does this success help your priorities?

  4. Planning your trial/decision point.

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EP21 - Webinar Wizardry – 5 Top Tips and Software Ideas

Webinars have been around awhile now but a lot of us have been nervous to “take the plunge”! If this is you, this is the episode for you. Join Emily as she walks you through 5 top tips of running a successful webinar and gives you 5 software options to try for your healthcare business.

Some Top Tips I've Gathered Over Time:

  1. Invest in a decent camera (it doesn't have to be mega expensive but if your computer's one isn't the best, webcams are pretty affordable nowadays and Amazon reviews are priceless)

  2. Have the camera so that you are looking at the audience (not off to the side, above or below - try and have it at eye level)

  3. Show yourself! People want to see you - it makes it more interactive. If you don't like seeing yourself on camera just hide the window that shows you your face on your computer screen - you shouldn't be worrying about how you look anyways (ya look great! 😉)

  4. Have more plain slides, keep things moving.

  5. Ask for participation in the form of polls, a question box a "hand raise", etc. from your audience. Just because they're not physically in front of you doesn't mean they can't get involved with your presentation. Have fun with this.

  6. Pssst. There’s a 6th bonus tip in the Podcast episode. 😉

Webinar Software

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EP20 - “Should I be paid?” - Discussing Payment for Business Opportunities

In this episode, a continuation of EP19,  Emily explores questions asked recently by a former client. “Should I expect to be paid for these speaking, blogger or brand partnership activities?” and the differences between a brand partnership and consulting. 

We discuss the different types of "payment" to consider as well as distinct differences between partnering with a business or brand and offering consulting services. 

This episode is brought to you by: 
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EP19 - Creating Opportunities for your Health Business. Public Speaking, Guest Blog Posts and Brand Partnerships.

Ever wonder how people get conference speaking gigs? Scratching your head about how you even start putting your feelers out there for brand partnerships? Wanting to write a guest blog post for your favourite blogger but have no idea where to start? This episode is for you. 

We review: 
- 6 Steps to creating and reaching out to grab these opportunities
- Tips for landing conference speaking places, guest blog post spots, and brand partnership deals. 

The Six Steps: 

  1. Have your end goal in mind.

  2. Research, research, research.

  3. Why you and what can you offer?

  4. Interact informally (think social media, blog comments, etc.).

  5. Gather the relevant contact details and all the info to prep your pitch.

  6. Pitch the RELEVANT pitch.

This episode is brought to you by The DIY Marketing Bites E-Blast! 
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EP18 - Another policy? Setting Boundaries on Social - 3 Things to Think About

Oh me oh my! Another policy? Well... sort of. I'm a big advocate of setting boundaries on social media and a way you can do that is to have a quick and easy policy to refer to. Not something that's 26 pages in length, just 3 quick areas of what you will and won't tolerate as well as what your objectives are. 

We cover: 

  • The two types of "attacks" on social media

  • Why you should have a "take it offline" policy

  • Deciding what you will and won't respond to

  • Deciding ahead of time what you want to be known for.

Sponsored by:

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EP17 - GDPR Jitters - Key Learnings for Healthcare Professionals

General Data Protection Regulations… wow, what a mouthful. Coming to the EU May 25th, 2018. How will these regulations affect your business and where to even get started? Join Emily as she discusses some learnings for healthcare business owners or freelancers from key articles on the subject. 

We discuss: 

  • What does the GDPR Mean?

  • Where to start?

  • Demonstrating compliance.

  • Privacy Notices

  • How do I know if I can collect the data?

  • Data breach - what is it and how to deal with it.

What does the GDPR Mean?

Transparency and control the individual. People should know where their data is going and how it's being/going to be used. If they want to pull their data back from you, they should be able to do so with ease. 

Where to start?

Start by conducting an audit of your own. A data mapping exercise. 
Understand: 

  • What data you currently have

  • How it's being used/processed

  • If it's necessary for you to have it

  • If it's processed in a manner that's secure

  • If there is no other way to achieve the purpose for why the data is being collected

Demonstrating compliance. 

As a data controller, you should be able to demonstrate compliance if there is a complaint made against you and if you are unfortunate to encounter a data breach. 

Privacy Notices

Document your decision making and have it where individuals can read how their data will be used and secure. You could have this on a page of your website. 

How do I know if I can collect the data?

Check out the "lawful bases for processing" from the ico/GDPR documents. 
They are: 

  • Consent

  • Contract

  • Legal obligations

  • Vital interests

  • Public tasks

  • Legitimate interest*

    • e.g. if an individual signs up for your IBS newsletter and then 2 months later you launch an IBS course, it is legitimate to think that they would have a legitimate interest in that product. Just make sure they are able to opt out of hearing about it easily and at any time if they are not interested.

Data breach - what is it and how to deal with it. 

Because you have mapped your data, in theory, it should be a lot easier for you to recognize a data breach. You should have a response plan in place in case of a data breach. If this happens as soon as you recognize it you need to: 

Articles Discussed:
Enterprise Nation - What does the GDPR Mean for my business?
ico. - Getting ready for the GDPR
Marketing Week - How marketers should be tackling GDP implementation

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EP16 - 6 Reasons to Focus on Social Media for Your Health Business…Now!

Concerned, frustrated, worried, deflated about the recent social media changes and predictions for 2018? Have no fear! This episode walks you through 6 reasons why social media is relevant now more than ever and how you can “see the light” as to why your business benefits from it. 

1. Social Media is … FREE! How much more convincing do you need? 

In seriousness, it is cost-free but there is a time-element involved (which isn’t really “free”, is it?).  That being said, there aren't many ways to market and advertise your business that are still free. Perhaps the odd posting a local coffee-shop flyer… but that’s about it. You can experiment on social media platforms, meet new clients, connect with old ones, all for £0, $0, whatever your currency of choice is. 

2. Social Media is about making real human connections.

Even if you just participate in relevant conversations in your industry and have an opinion. That can be enough. You don’t need to have a blog or podcast to make social media worth your time. 

3. Market Research - that comes to you!

A very quick and easy way to see what people are talking about in your industry and what other businesses or practitioners are experimenting with. You can even ask your “ideal clients” questions about what their likes and dislikes are!

4. The latest research and breaking news in your field.

As healthcare professionals (especially if you’re in nutrition) you need to be aware of all the latest and greatest stories that are breaking - you know you’re going to get asked about a television episode by clients of yours! Keeping up to date with the latest research, and conversations about the latest findings can provide you with insight you won't get anywhere else. 

5. PR Opportunities and Social Proof.

It is a lot easier to connect with people via social media than email. Think of your email inbox, how many unread emails do you have in there? Probably quite a few. Journalists and businesses running media stories or opportunities most likely have an inbox that is a black hole, your email goes in there but it’s probably not going to be found. Not because they dislike you but because if it’s not relevant to that person at the time that it’s read… good luck. Twitter, especially with hashtags like #journorequest, can be a great way to get your name out there if new media opportunities appear. 

6. Transparency - you’re a human being!

People buy from people and it is very easy to connect with people on social media and show that you have feelings and thoughts too! You (or your health biz) needs to be known/liked/trusted before people will buy from you. You can’t be at every networking event but you can participate in several social media events per week if you wanted to… in your PJs! 

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EP13 - Side Hustles, Social Media and Partnerships - Key Lessons with Helen West, Co-Founder of The Rooted Project

EP13 - Side Hustles, Social Media and Partnerships - Key Lessons with Helen West, Co-Founder of The Rooted Project

Side hustles, social media and partnerships - sound interesting to you? 
Helen West, co-founder of The Rooted Project joins Emily on the podcast today to discuss key lessons from the business and her career as a dietitian. Everything from how to partner with healthcare professionals to tips for social media (ahem! The Rooted Project won the CN Nutrition Social Media account of the year!) to planning a successful event in healthcare. A fun interview filled with key takeaways for your health business in 2018. 

EP12 - Membership Sites, Building Community & Business w Erica Julson, RD

EP12 - Membership Sites, Building Community & Business w Erica Julson, RD

Membership sites and passive income - a HOT topic right now, and something that's new to quite a lot of us as healthcare professionals. Erica Julson, RD joins me today on the podcast to discuss her experiences as the "Unconventional RD" and shares ways healthcare professionals can get involved in membership sites as well as tips to build community. 

EP09 - Secrets to Getting Your Health Business Noticed

Secrets to getting your health business noticed. 

We reviewed: 

1. Experience builds confidence and visa versa, but what if you don't have experience?
2. "Keep doing the right things" - how to persist with shiny object syndrome. 
3. Three key ways to get your healthcare practice/business noticed.

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References: 
7 Habits of Highly Persistent People
https://www.fastcompany.com/3044531/7-habits-of-highly-persistent-people

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EP08 - 5 Answers You Must Know About Building a Website as a Health Professional

Oh website woes! 

We answer:
- Can you build a website if you're not tech savvy?
- Where can you get free images from that you can use anywhere on your site?

  • https://www.pexels.com/
  • https://pixabay.com/
  • https://unsplash.com/ 

- Can you find a platform that is easy to update?
- Do you need a blog on your site?
- What are your scheduling options for appointments?

Link to "Starting with Squarespace"webinar: 
https://www.glowingpotential.com/websiteclass

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EP06 - Why you should think about experiential marketing for your healthcare business.

Experiential Marketing, for the sake of both of us I'll call it EM for short, should be something you are seriously considering or have already implemented in your healthcare business. 

Why? 

  • Because it shows potential clients we're REAL PEOPLE - and in this digital age, that is becoming even more important. 
  • Because it shows current clients that WE ARE EXPERTS THAT CARE - which we do, that's why we went into healthcare. 
  • Because it gives you a ton of engaging content for social media that will help you generate SOCIAL PROOF for potential clients. 

There are more reasons, but I like those three - they're to the point. 

EP05 - Twitter Webinar LIVE RECORDING

Regardless of what stage you are at with Twitter, Social Media is constantly evolving and it can be hard to stay on top of it all.

Tune in to hear the low-down on Twitter.

Whether you’re beginner or advanced this recording from the live Taking on Twitter webinar will get you learning things about the platform you never even knew existed! 

EP04 - Identifying your ideal client(s).

Your ideal client is begging for you to understand them better... well, maybe not but they will be thrilled when you begin to create content and services with them in mind!

Buyer personas help you to hone in on exactly what your target market wants and needs. Creating a sheet profiling your ideal client (i.e. buyer persona) takes effort but it's completely worth it in the long run.