EP16 - 6 Reasons to Focus on Social Media for Your Health Business…Now!

Concerned, frustrated, worried, deflated about the recent social media changes and predictions for 2018? Have no fear! This episode walks you through 6 reasons why social media is relevant now more than ever and how you can “see the light” as to why your business benefits from it. 

1. Social Media is … FREE! How much more convincing do you need? 

In seriousness, it is cost-free but there is a time-element involved (which isn’t really “free”, is it?).  That being said, there aren't many ways to market and advertise your business that are still free. Perhaps the odd posting a local coffee-shop flyer… but that’s about it. You can experiment on social media platforms, meet new clients, connect with old ones, all for £0, $0, whatever your currency of choice is. 

2. Social Media is about making real human connections.

Even if you just participate in relevant conversations in your industry and have an opinion. That can be enough. You don’t need to have a blog or podcast to make social media worth your time. 

3. Market Research - that comes to you!

A very quick and easy way to see what people are talking about in your industry and what other businesses or practitioners are experimenting with. You can even ask your “ideal clients” questions about what their likes and dislikes are!

4. The latest research and breaking news in your field.

As healthcare professionals (especially if you’re in nutrition) you need to be aware of all the latest and greatest stories that are breaking - you know you’re going to get asked about a television episode by clients of yours! Keeping up to date with the latest research, and conversations about the latest findings can provide you with insight you won't get anywhere else. 

5. PR Opportunities and Social Proof.

It is a lot easier to connect with people via social media than email. Think of your email inbox, how many unread emails do you have in there? Probably quite a few. Journalists and businesses running media stories or opportunities most likely have an inbox that is a black hole, your email goes in there but it’s probably not going to be found. Not because they dislike you but because if it’s not relevant to that person at the time that it’s read… good luck. Twitter, especially with hashtags like #journorequest, can be a great way to get your name out there if new media opportunities appear. 

6. Transparency - you’re a human being!

People buy from people and it is very easy to connect with people on social media and show that you have feelings and thoughts too! You (or your health biz) needs to be known/liked/trusted before people will buy from you. You can’t be at every networking event but you can participate in several social media events per week if you wanted to… in your PJs! 

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