EP14 - 5 Steps to Picking the “Right” Social Media Platform for Healthcare Professionals

You’re on social media and are wanting to jump onto a new platform or perhaps you feel like you’re spinning your wheels on the platforms you’re already on. Have you given serious some thought as to who and where your audience is as well as why you are on social media? 

These are questions we must ask ourselves in order to get the most out of our platforms and focus on the ones that are best for our health businesses. Join Emily on this episode as she goes through the 5 steps to choosing a platform that will give you the quality interactions you want with your target audience. 

We review: 

  • Exploring WHY you’re on social media

  • The importance of knowing WHO you’re targeting

  • Ways to find YOUR ideal clients/followers online

  • Experimenting and testing content and social platforms

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