Not every branding guru is an expert in healthcare branding.
Healthcare branding, is an entirely different sort of beast, aiming to engage both the healthcare professional and the consumer (or 'resumer'). According to our special guest, Vince Parry, there is an identity crisis within healthcare branding: "Good marketing is good storytelling. And the healthcare category could use a heavy dose of this advice."
Jump into this episode to listen to us discuss the celebration fallacy, brand strategy in healthcare, the difference between consumer and 'resumer' as well as the importance of logos.
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You can check out Vince's new book at bit.ly/IdentityCrisisVince.