Buyer Personas are something you may have heard of before, they are also called ‘Marketing personas’. These ideal client snapshots help you identify exactly who your ideal customer is as well as how and what they like to have communicated to them.
To grow you healthcare practice and have a steady stream of clients you need to get down and dirty with the details. You need to…
- Know your Unique Selling Proposition/Point (i.e. what makes you unique) and who exactly you’re targeting.
- Get specific with your own goals (personal and for your business).
- Constantly be refining you goals and USP.