Buyer Personas are something you may have heard of before, they are also called ‘Marketing personas’. These ideal client snapshots help you identify exactly who your ideal customer is as well as how and what they like to have communicated to them.
To grow you healthcare practice and have a steady stream of clients you need to get down and dirty with the details. You need to…
- Know your Unique Selling Proposition/Point (i.e. what makes you unique) and who exactly you’re targeting.
- Get specific with your own goals (personal and for your business).
- Constantly be refining you goals and USP.
The topic of referrals for healthcare professionals can be a sticky, tricky area.
Questions like the following pop into your head;
Should I ask for referrals? If so, how often?
How do I know what the client will say?
Is it professional for me to ask for a referral?
Read more to learn 4 tips on getting more referrals to your practice.
So you're building or re-vamping your website yourself. Perhaps it's Squarespace, perhaps it's Wix, perhaps you're a little bit of a technical guru and you're using Wordpress (kudos).
Regardless, there are a couple of things that you want to think about before embarking on this marketing mission. Read this post to find 5 things to think about when starting to build or re-design you practice's website.
Throwing social media into the mix can be a great way to raise awareness for your practice and generate conversation with potential clients, however it can also feel quite overwhelming if you don't choose the right platform and neglect to come up with a game plan.
So friends, let’s look at 5 things you need to think about when choosing a social media platform to get the most out of your social media accounts when you’re the only one running the show!