Communicating

Understanding & Identifying Ideal Clients | DIY Marketing for Healthcare Professionals

Understanding & Identifying Ideal Clients | DIY Marketing for Healthcare Professionals

Buyer Personas are something you may have heard of before, they are also called ‘Marketing personas’. These ideal client snapshots help you identify exactly who your ideal customer is as well as how and what they like to have communicated to them. 

The Art of the Referral - DIY Marketing for Healthcare Professionals

The Art of the Referral - DIY Marketing for Healthcare Professionals

The topic of referrals for healthcare professionals can be a sticky, tricky area. 
Questions like the following pop into your head;
Should I ask for referrals? If so, how often? 
How do I know what the client will say?
Is it professional for me to ask for a referral?
Read more to learn 4 tips on getting more referrals to your practice.